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Liverpool to be ‘Malmö on the Mersey’ for Eurovision 2024


Just days after officially handing over Eurovision hosting duties to Malmö, Liverpool is announcing plans to stage a new festival to celebrate the 2024 contest.

‘Liverpool Loves Eurovision’ will be a city-wide campaign to help cement its position as the UK’s Capital of Eurovision.

A number of major events are being planned, with an open invitation to fans from across the UK and Europe who can’t get to Sweden, to party in style in Liverpool instead.

More details are to be publicised in the next few weeks, but today the city – which has been celebrated for redefining Eurovision – is announcing:

• Malmö on the Mersey:

Brought to you by Liverpool City of Music and OGAE International (the world’s largest Eurovision fan network), this will be the UK’s biggest Grand Final screening party.

Held on the site of Liverpool’s M&S Bank Arena – the home of the 2023 final. This event will be chock full of epic live performances and Eurovision surprises before the Grand Final is shown live from Malmö.

More details on the event and tickets will be released next week, but you can register to hear about tickets first here.

• The Return of EuroClub at Camp and Furnace:

The home of the Euroclub in 2023 will be once again be turning into a mecca for megafans with screening parties for both semi-finals on the 7th and 9th May as well as for the Grand Final on 11th May followed by a Eurovision-sized afterparty!
More information and tickets will be released in the coming weeks.

• Liverpool Calling at St George’s Hall:

For those who want to watch the Grand Final in style, St George’s Hall is gearing up for a mega screening party.
Plans are being kept under lock and key but will be announced in the coming weeks.

Alongside these events, planning is underway to help recreate some of the magic of last May with live music and performances taking over the city’s streets and a campaign to get bars and restaurants once again involved in bringing a Eurovision party atmosphere to Liverpool.

The city’s relationship with Ukraine will also be reflected with plans to offer tickets to local displaced Ukrainians, as well as bringing back some of the incredible Ukrainian acts which performed in the city in 2023.

Any organisations in the city who want to join in with Malmo on the Mersey should contact: info@marketingliverpool.co.uk